In the social media space, where Facebook and Twitter have over 500 million and 100 million users respectively, our sweet Google launched a not so warmly welcomed service called Google Buzz, earlier in February this year. As per Google's statements, since its launch, "tens of millions of people have checked out the Google Buzz", but they have yet not shared any exact numbers on how many people actually follow the Buzz. The company launched the service targeted at bringing the updates from various services on to one platform, but probably the consumers think otherwise for managing their updates on the social domain.
The matter came into limelight when Leo Laporte found out that his Buzz(es) are not reaching his followers since last 2 weeks. Leo Laporte has 222,820 followers on Twitter and around 19,000 followers on Google Buzz. His 'This Week In Tech' podcast ranks amongst one of the highest downloaded podcasts on iTunes. He found that the updates that he was putting over Google buzz in the public domain was not reaching his followers. Later, writing to Google Buzz team, he got a revert that there was a serious bug, which allowed his buzz(es) not to reach his followers if even a single one of his almost 19,000 followers deleted his/her Google Buzz account. This caused a serious problem and people started writing about this in the public domain (don't trust me? Do a search for yourself).
Google says that the bug has been fixed this monday, but the matter of fact is that it has not been completely solved. According to the Social Media expert Louis Gray (he is also the Managing Director of new media at Paladin Advisors group), "With so many streams flowing by and so many sources and people demanding my attention, even the strong soldiers that fatigue during battle are left behind in our own self-directed charge up the mountain".
Although Google still has very high expectations from the product. In fact, according to Gmail Product manager Todd Jackson, "It has become a core belief of ours that organizing the social information on the Web is a Google-scale problem". I seriously believe it is a managerial issue with Google to expect to be number 1 in any business they enter, without thorough study of the consumers and their requirements. May be that is why, despite Google Buzz failing so badly in the market, they are gearing up for yet another product called 'Google Me'. Only time will tell, what market has in store for Google's bank accounts, but we can surely agree with marketing pundits that companies will like to spend only on the new media platforms, which take care of most possible time spent, for their target audiences.
Further Read:
1. Beware! money laundering through iTunes in UK
2. Social media, not the 'Most Important Thing' anymore
3. Media eating up 50% of your life?
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Tuesday, August 24, 2010
A major bug in Google Buzz uncovered!
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Facebook,
Google Buzz,
Google Me,
Podcasting,
Social Networking,
Twitter
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- A major bug in Google Buzz uncovered!
- Beware! Money laundering through iTunes in UK
- Social Media is not the most-important thing
- Quattro dead - iAd gets the advantage.
- Amazon grabs 70 - 80% ebook market
- So what is new-media?
- Media eating up 50% of your life?
- TV meets the web with Google!
- New era of online communities
- Twitter on your TV's now?
- Watch Flash videos even on your non-Jailbroken iOS...
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