Apart from the social networking websites, large IT firms are also getting famous to provide their consumers with support anddiscussion forums, where users can come together, share their views and experiences, and be able to learn from each other. This new league of online communities is very different from the Yahoo Groups, and many other batchmates, colleages, etc. These online communities are much stronger in terms of data sharing, and are actively developing into discussion forums. The fruit theme based manufacturer Apple has also taken another innovative step in this league too now. The new discussion forums will be having more customisable features like adding pictures, liking comments and linking up with people of similar interests. Therefore this new era of online communities is arriving, which might cause the social networking websites of today, to take a back-step and loose fame in due course of time.
To test this Hypothesis, I started a discussion in one of Apple iPhone 4 communities, and across a weekend, I have achieved over 90 responses and over 6000 views: http://discussions.apple.com/thread.jspa?threadID=2542409>
It this the beginning of a new business model for companies?
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